TrueTimber® Partners with ProLine Baits

TrueTimber® Partners with ProLine Baits for New Co-Branded Lineup of Fish Attractants

TrueTimber has announced a new partnership with ProLine Baits to co-launch a new series of fish attractants. The co-branded ProLine Bait series covers a variety of species including bass, trout, crappie and catfish. Products will be available in store and online at Bass Pro Shops and Cabela’s, as well as online from and on the TrueTimber online store.

“We have been close with the folks at ProLine Baits for quite some time now and we are really thrilled about this new lineup that showcases both the ProLine brand and ours,” said TrueTimber CEO Rusty Sellars. “I can speak from personal experience and say the products from ProLine work great and catch fish time after time. We know our customers demand the absolute best and this new lineup delivers exactly that.”

Each product in the co-branded, multi-species lineup utilizes super concentrated attractants, amino acids and scent enhancers that are packed with feed stimulants and taste enhancers to attract, stimulate and sustain feeding. Each product has an instantly recognizable potent aroma created using key attractants that have been tested for each species of fish.

“We at ProLine Baits are excited and proud of this co-branded venture with longtime friend Rusty Sellars and his great team at TrueTimber,” said ProLine Baits Founder Keith Cisney. “We believe that great things in business are rarely accomplished without teamwork. This partnership exhibits teamwork at its best, bringing the angler a top-of-the-line product with an amazing look. TrueTimber’s encouragement and belief in our product has been instrumental in helping our multi-species range of products reach fishermen everywhere.”

ProLine Baits offers a wide selection of premier fishing flavors and scents that are unequaled in performance. All products are carefully hand-crafted and manufactured in the Carolinas. Pro Line Baits use only the finest quality ingredients to guarantee the angler more on the hook.

To shop the ProLine Baits and TrueTimber co-branded product lineup, please visit Bass Pro Shops or Cabela’s in store or online, as well as or

To learn about the entire TrueTimber product line and see all available patterns, visit Details about future product launches can be found on TrueTimber’s

Facebook, Instagram and Twitter pages.

About TrueTimber

Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring 27 distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest growing camouflage companies in the world. For more information about TrueTimber, visit