Winchester 28 Gauge Ammunition Offerings for Upland and Waterfowl Hunting

Winchester Ammunition announces its new selection of 3-inch, 28-gauge shotshells for upland and waterfowl hunting. The new offerings will be shipping this fall.

Winchester continues to offer innovative shotshell products for every hunting situation. With the growing interest in sub gauge for hunting and sport shooting, a modern look at the 28-gauge shotshell was an exciting prospect.

The new shotshells, with increased payloads, will initially be offered in Winchester XPERT® Steel, Bismuth™ and Super Pheasant® lines.

NEW for 2023, Winchester 28-Gauge Offerings:

XPERT Waterfowl & Upland
Winchester XPERT packs a high-velocity, steel-shot payload that brings down birds hard and fast. With a load spec tailored to both upland and waterfowl hunting, trust the time-proven dependability of legendary XPERT shotshells for a successful hunt.

Bismuth Waterfowl & Upland
All the best Bismuth shotshell technology in one lethal load. With increased range, superior downrange energy and better patterns, Winchester Bismuth offers everything that the serious hunter needs when going afield.

Super Pheasant
Winchester Super Pheasant is a premium offering for hunters looking for quality and reliability. Copper-plated lead shot paired with our tight patterning wad ensues hard hitting long-range performance.


About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 157-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting or connecting with us on Facebook at

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 157 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.